Chapter 01 · About

KahaaniHaathon KeHunar Ki.

“The story of the skill in these hands.”

A movement to celebrate, preserve and pay fairly for India's living craft traditions. Started by Ridhima Srivastava in 2021, built under Intermingle India Pvt Ltd, headquartered in Patna, Bihar.

est.2021HQPatna · Bihar
scroll the story
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Artisans worked with
Verified · paid fairly
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Women trained
Across 5 village clusters
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Rare art forms revived
Including Tikuli
4.9
Google rating
From real customers
A quiet crisis

Across India's villages.

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Indigenous art forms
across India today
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Already extinct
lost forever
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On the edge
endangered — fading fast

Not because the world stopped caring about beautiful things. But because the artisans behind them were never connected to the people who would.

Weavehand was born to fix that.

Where it began

From conviction to company.

The story begins in 2021, when Ridhima Srivastava invested her own savings — accumulated over eight years at a multinational — to start Weavehand. One straightforward but profound conviction: that Indian artisans deserved better than middlemen, poverty wages, and markets that undervalued their work.

The early months went into groundwork — mapping artisan communities across Bihar, building trust networks, learning the supply chain from the inside. By 2022, a highly responsive e-commerce website was live, and a seed fund from Bihar StartUp validated the vision. The trademark was secured. The mission was official.

In 2023, Abhishek Singh joined as Individual Director, and Weavehand made its first steps into international markets. By 2025–26, the team was working toward a ₹1 crore revenue target — and the introduction of Craft Tourism, bringing visitors directly to the artisans and their villages.

2021
Ridhima invests savings, launches Weavehand
2022
First e-commerce site live · Bihar StartUp seed
2023
First international shipments
2024
500+ artisans · 200+ women trained
2025
Craft Tourism + ₹1 Cr target
Our USP

Six things you won't find together
anywhere else in Indian craft.

Click any card for the deeper story.

The problems we are solving

Not one problem — a cluster of them.

🚨

Indian art forms are dying

30+ extinct · 70+ endangered

Of 3,000+ indigenous art forms, more than 30 have already disappeared and over 70 are on the edge. The crisis isn't lack of skill — it's lack of market.

⚙️

Fake handlooms flood the market

Power-loom passed as hand-made

Machine-made copies are routinely sold as handloom, undercutting artisans who can't compete on price. Buyer and maker both lose.

💸

Genuine craft is overpriced

5–15× middleman markup

Too many intermediaries put authentic handicrafts out of everyday reach — while the artisan who made the piece sees only a fraction of the retail price.

👩‍🌾

Women weavers losing work

56 % of the handloom workforce

As traditional craft struggles, women are pushed out first. This isn't only an economic problem — it's a social and intergenerational one.

The Weavehand solution

Five pillars.

Click a pillar to focus.

Our certified supply chain

The 8-Cycle Weavehand Process.

9-day craft3-day defect cover15-day delivery
1

Research

Cluster mapping, craft documentation.

2

Training

Global-quality standards taught at village level.

3

Creation

9-day craft window, fully hand-made.

4

QC

Verified against authenticity & finish.

5

Display

Photographed, story-tagged, listed.

6

Ordering

Online or in-store fulfilment.

7

Packaging

Eco-friendly, Certificate of Authenticity.

8

Feedback

Delivered in 15 days. Loop back to artisan.

Why shoppers choose us

Why Choose Weavehand.

Alongside Okhai, Itokri and Taneria, Weavehand is the only platform that checks every box.

Dimension
WWeavehand
Other marketplaces
Artisan empowerment
Employment + training + revenue share
Listing-only model
Authenticity
8-Cycle verification · maker-signed
Mixed handloom / power-loom
Storytelling
Story + village + technique on each piece
Generic product copy
Live interaction
Talk to the maker · custom orders
No artisan contact
Cultural preservation
5 rare art forms in active revival
Best-seller stocking only
Fresh stock
9-day craft + 15-day delivery
Long catalogue tail, dated stock
Exclusive editions
Limited drops & fusion commissions
Mass-produced repeats
End-to-end
Onboarding → export → after-sales
Marketplace only

What ships with every order

Eight promises, included by default.

  • Hand-signed Certificate of Authenticity with every order
  • 8-Cycle verified supply chain · zero power-loom fakes
  • Free shipping across India on orders above ₹999
  • 7-day no-questions-asked returns · free reverse pickup
  • Direct artisan messaging for custom requests
  • GI-tag certification on eligible heritage pieces
  • Eco-friendly, recyclable packaging by default
  • Multi-currency checkout · INR, USD, EUR, GBP, AUD, AED
Timeline

From conviction to cultural movement.

2021

Weavehand launched by Ridhima

Ridhima Srivastava invests her own savings to start the brand. Trademark secured. The mission becomes official.

2022

First e-commerce site live

Highly responsive online store under Weavehand. Seed fund from Bihar StartUp validates the vision.

2023

International first steps

Abhishek Singh joins as Individual Director. Weavehand makes its first international shipments.

2024

Offline expansion in motion

Four offline stores and a Cultural Centre under planning. Crossed 500+ artisans and 200+ trained women.

2025–26

Craft Tourism + ₹1 Cr target

Direct village visits launched. ₹1 crore annual-revenue milestone with 5 rare art forms in active revival.

2028

16 stores · 25 cultural centres

District-wise Cultural Hubs across India — ₹3 Cr revenue at 36 %+ profit margin.

The people behind it

Built by people who believe.

👩‍💼
Founder

Ridhima Srivastava

Founder · CEO

Started Weavehand in 2021 — invested her own savings to launch the brand and lead operations. Specialist in product development and supply-chain management. Eight years at a multinational before founding the company. Featured in The Indian Express.

👨‍💻
CTO

Preetesh Anand

CTO · Director

Chief Technology Officer and Director. Architects the digital infrastructure — website, app, payments, analytics, SEO, and the data systems that make every artisan visible to a global audience.

🧑‍🏭
Ops

Kumar Gautam

Technology Pillar

Runs the working-capital, fulfilment and staff-operations stack. Keeps the supply chain humming from village cluster to delivered parcel.

🧑‍💼
Director

Abhishek Singh

Individual Director

Joined as Director in 2023, the year Weavehand took its first steps into international markets. Brings governance and strategic oversight to the company's next chapter.

The aspiration

District-wise Cultural Hubs.

Physical sanctums of cultural prosperity and art preservation. Starting from Bihar. Spreading across India.

We envision physical Cultural Hubs across India — spaces that host exhibitions, training programmes, and Craft Tourismexperiences, drawing visitors directly into the artisan's world.

Financial projections: ₹1 Cr in revenue by 2025-26, scaling to ₹3 Cr by 2027-28, with 16 offline stores and 25 cultural centres by 2028.

The Indian market alone is projected at ₹47,000 Cr by 2027-28. International market: $67 trillion and growing. We don't need to capture much of it to change thousands of lives.

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Offline stores
by 2028
0
Cultural centres
by 2028
0%+
Gross margin
consistent target
₹3Cr
Revenue
by 2027-28
Recognition

In the Press.

Balancing tradition with modern commerce.
The Indian Express
Seed-funded for the artisan economy.
Bihar StartUp
Where Madhubani meets Mongolia.
YourStory
The dignity infrastructure.
Forbes India
A word on what this really is

Not just a marketplace —
a bridge.

When you buy from Weavehand, you are not just buying a product. You are participating in an act of cultural preservation that no government programme can fully replace.

🎨
Sunita Devi
Madhubani Painter
📍 Mithila, Bihar

Sustains her livelihood and her daughters', who are learning the technique from her. A visual language thousands of years old, kept alive.

🥻
Meera Bai
Handloom Weaver
📍 Bhagalpur, Bihar

The looms of Bhagalpur keep running because the silk sells. Otherwise they fall silent — and the craft, the income, the pride all go with them.

🧸
Priya Sharma
Crochet Collective
📍 Muzaffarpur, Bihar

Sixty rural women given a skill, an income, and a future. Each crochet owl is the product of that programme — held in a child's hands somewhere in the world.

A bridge — between the hands that make and the world that needs what they make.

Want to be part of the story?

Read our mission, meet the makers, or just say hi. Every email is answered personally — usually within 24 hours. Kahaani haathon ke hunar ki begins with you.